Ceres Gardening Essay - 1629 Words

Ceres Gardening Company Case Study 1. How has the company grown? What is its basic strategy + how has it evolved? What have been the key factors in the companys growth? The growth of the company has been fueled by the market demand growth in organic products. Ceres increased their revenues by over 75% in just five years, while growing profits by over 25% (based on Exhibits 2, 3 amp; 4). Ceres’s basic strategy started with its founder, Jonathan Wydown, to promote sustainable organic gardens and landscapes to environmentally conscious consumers. Mr. Wydown has been a proponent of soil preservation, biodiversity, and natural fertilizers and pest control. Mr. Wydown was confident that the same principles behind organic†¦show more content†¦These further strengthened Ceres’ production capability. * Distribution Channel – In the early years, Ceres operated primarily as a mail-order catalog company. This was their main distribution channel. The operation was ran well and valued for its quality, reliability, and hands-on customer service. Moreover, Ceres provided a free bimonthly company newsletter, which included gardening tips, introduced new products, and created a sense of community among the expanding customer base. This alternative marketing expanded Ceres’ channel from one time purchase to future incremental (post-sale) reve nues. Eventually, Ceres expanded its channels to include retail channels, and direct sale through a sales force model. * GetCeresâ„ ¢ Program – enabled the average nursery or garden center to stock a sufficient inventory of Ceres’ products to meet the seasonal demands of the customer. If a retailer ran out of seasonal products, the customer would probably not return later, thus a potential loss of sale. Essentially the program meets the challenge of having the plenty of stock of the right product in the store at the right time based on consumer attitudes, behaviors, and preferences. The program also provided incentives to retail storeowners by offering deep discounts to carry inventory and extended payment plans. 2.Show MoreRelatedEssay on Ceres Gardening1447 Words   |  6 PagesCERES GARDENING COMPANY CASE STUDY/G5P/B200 Executive Summary Ceres Company, backed by its innovative GetCeres program, has been capitalizing on a previously untouched segment of the organics market. In capturing a key demographic of consumers, those causal gardeners who demand instant gratification, rather than the extended gardening period, Ceres is eager to expand quickly to capitalize on this opportunity before its competitors.   This strategy is putting extensive strain on the company’sRead MoreCeres Gardening Case800 Words   |  4 PagesCeres Gardening Company: Funding Growth in Organic Products Jonathan Wydown, CEO of the Ceres Gardening Company, scrutinized the figures presented by Annette O’Connell, vice-president of Marketing. It was December 2006, and the two were finalizing the firm’s marketing strategy and objectives for 2007. Having just received the latest industry report on growth and trends, they discussed the implications for Ceres (see Exhibit 1). O’Connell observed: This report confirms what we believed—growthRead MoreOrganic Farming and Ceres Essay1614 Words   |  7 PagesCeres Gardening Ceres Gardening Company Case Study 1. How has the company grown? What is its basic strategy + how has it evolved? What have been the key factors in the companys growth? The growth of the company has been fueled by the market demand growth in organic products. Ceres increased their revenues by over 75% in just five years, while growing profits by over 25% (based on Exhibits 2, 3 4). Ceres’s basic strategy started with its founder, Jonathan Wydown, to promote sustainableRead More The Rape of Proserpina and Eves Fall in Miltons Paradise Lost3715 Words   |  15 Pageson its classical precursors. Particularly salient is the first classical allusion, which compares Eden to Enna: Not that fair field Of Enna, where Proserpin gathring flowrs Herself a fairer Flowr by gloomy Dis Was gatherd, which cost Ceres all that pain To seek her through the world (PL IV.268-72) This description closely parallels the Proserpina myth in Ovids Metamorphoses, in which Dis ravishes Proserpina and carries her off to be his queen in the underworld. Ovid begins:Read MoreWe Must Look At The Triple Bottom Line Approach1944 Words   |  8 Pagesenvironment, economy and equality. Another example of how a community approach can be beneficial to sustainability is that of CERES, a community environment park based in East Brunswick, Melbourne. CERES is a sustainability centre that not only displays green technology to the public, but also provides an outlet for people to learn about sustainability in a variety of outlets, from gardening to building. It also provides garden plots for members of the public to rent, which allows people to grow their ownRead MoreCase 1 Fordlandia2871 Words   |  12 Pagesdown from Dearborn, Michigan 7 Fordism in Fordlà ¢ndia ï‚ § Attempting to replicate small-town America, Fordist vision, social engineering in the Amazonas basin ï‚ § â€Å"Civilizing the Jungle† ï‚ § Strict enforcement, controls ï‚ § Prohibition ï‚ § Cultural events ï‚ § Gardening classes, square dance, mandatory poetry sessions ï‚ § Strict diet ï‚ § [†¦] 8 â€Å"Civilizing the Jungle† 9 10 ï‚ § Grandin, G. 2009. Fordlandia. The Rise and Fall of Henry Fords Forgotten Jungle City. London: Icon Books. 11 2. WHAT ARE THE TRADE-OFFS